Global Restaurant Investment Forum

11-13 February 2020 – NH Hotel Grand Krasnapolsky, Amsterdam


11-13 February 2020 – NH Hotel Grand Krasnapolsky, Amsterdam

A mouth-watering and insightful Culinary Tour of Amsterdam

GRIF delegates joined a delectable Culinary Tour in Amsterdam on 25 February 2019,

experiencing some of the most innovative outlets in Europe.

Amsterdam's Culinary tours featured the following venues:



Pesca, Theater of Fish, was founded by a crowdfunding campaign in 2016. After two successful years, we finished another successful crowdfunding campaign in 2018 to realize our future growth. In 2019 we’re aiming to expend to at least one different European city and to build a new showcase in Amsterdam. Pesca is a fish restaurant, just not the typical one that you would expect. We’ve thrown out all the old rules and we’re known for our revolutionary business model. With our dynamic pricing policy, guest participation concept and profit sharing model, we offer an unique experience. In 2016 we were awarded as Best Hospitality Concept of The Netherlands.


Inspired by Borough Market in London, Mercado de San Miguel in Madrid, and Chelsea Market in New York, the Foodhallen opened its doors in 2014 as the Dutch equivalent of these havens of flavour. A new trend took off in Amsterdam, leading to the opening of indoor markets across the country. The Foodhallen in the famous Amsterdam West district turned out to be more than just a fleeting trend. This icon of the Amsterdam culinary scene is the prime pit stop for local food lovers and those foodies on a city trip. The renovated tram depot houses 21 food stands and 4 bars.

SHIRKHAN introduces Amsterdam to real Mumbai Street Food. SHIRKHAN brings the buzz of Mumbai streets, the flavours of Indian cuisine and the smells of Mumbai markets to the Foodhallen in Amsterdam West. The menu comprises of authentic Indian dishes and tandoori specials.

VJFB is an award-winning concept with a mission. VJFB, the ‘snackbar’, opened its doors for the first time in April 2017 at Staringplein in Amsterdam, quickly followed by three VJFB restaurants. We offering a variety of mouthwatering vegan takes on comfort food and more. Each location has its own awesome menu and atmosphere.

We believe that using plant based alternatives can have a huge benefit on our health, animals and our planet.. besides this we know that eating Junk food is one of the biggest pleasures in life.

Our mission is to break through the stigma surrounding plant-based food and to introduce people to this in an approachable way, without compromising taste, texture and experience. We lead with authenticity, we innovate and connect and bring vegans and flexitarians together and enjoying VEGAN FOOD in a ‘Junk Food’ way. At VJFB you experience cool graffiti design, R&B music, a vibrant culture and genuine hospitality brought by a team with a vision.

The Avocado Show serves visually stunning and incredibly tasty signature dishes made with love from sustainable and socially responsible avocados.

Classic avocado dishes and contemporary avocado creations shape the menu that is complimented by a wide selection of fresh and tasty drinks to satisfy all of your avo cravings.

A NEW Italian-American style pizza restaurant, Toni Loco, Amsterdam, serves the city with a new dining concept, offering traditional pizzas with a modern twist, in stand-out, sophisticated settings. Toni Loco serves authentic, 50-centimetre thin-crust pizzas – the biggest in Amsterdam - made with hand-tossed dough. Using only the best ingredients and toppings, Toni Loco features classic pizzas that everyone loves. There are also exciting new tastes to try, including the sesame crust.

In a former cinema built in the roaring 20s – called Ceintuur Theater – now locates CT Coffee & Coconuts. A funky and fresh place to enjoy the buzzing energy of the city and breathe in the relaxing vibe of - what seems to be - your ultimate holiday break. Three light filled floors, white-washed walls interplay with the industrial elements of red brick and piping, along with rustic wooden furniture, comfy linen cushions, long shared tables, and green plants. Easy-going and natural, reminding you of your ultimate getaway.

Our kitchen is known for its' wholesome, happy food, much of it organic and locally sourced. Order from our Pacific surf and Harry Nilsson menus, seven days a week, from sunrise to just before midnight. We're ready to make your coffee and coco dreams come true.


Vermeer Amsterdam is the restaurant of 1* Michelin Chef Chris Naylor. In the kitchen of Vermeer, Chris experiments with the products that he receives from local farmers daily. This results in robust dishes with pure and clean flavours.

Jacob Jan Boerma paints on a blank canvas in Amsterdam. With respect for the best ingredients the Netherlands has to offer, he follows influences from all over the world in a pure, honest and pristine cuisine. Ingredients get a refined but accessible style in his recipes. Dishes that contain every possible flavour: sweet and sour, bitter and fresh. The White Room will be able to offer everybody a culinary experience.

The name The White Room is derived from the historical name of the room ‘De Witte Zaal’, the name that was given to the restaurant when it first opened in 1885. The room is listed as a monument and is considered to be the oldest restaurant of Amsterdam in original condition. History and future are connected with one another, due to the modern styling of this unique restaurant.

THE DUCHESS, inspired by the splendour and eminence of the Belle Époque, took residence in Amsterdam in the summer of 2015. THE DUCHESS resides in one of the best-kept historic gems, the former KAS Bank in W Hotel Amsterdam, providing guests with the elegance of traditional London hospitality balanced with Viennese grandeur.

The royal nature of THE DUCHESS is captured in the refined flavours from Southern France and Italy, known as Nouveau-Niçoise Cuisine. The custom-made Molteni kitchen is an impressive centrepiece fit for a royal, where exquisite dishes are created alongside decadently delicious desserts. THE DUCHESS menu is one of intricate simplicity with eclectic classics such as luscious Fruits de Mer platters, rotisserie and grill specialties and homemade ice-cream coupes prepared at the table.

THE DUCHESS balances the elegance and sophistication of a distant royal past with the comfort and intrigue of our time. The past and present do more than co-exist; they enrich one another.

MR PORTER Amsterdam is a cosmopolitan hub, located at the top of one of the city’s historic telecom buildings, next to Dam Square. An epicurean’s playground, MR PORTER is a unique concept that artfully blends qualities of a modern steakhouse within a trendy setting, offering a fine dining experience with a collection superior meat and vegetarian dishes gracing the menu. MR PORTER Barcelona will open its doors in May.

Culinary Tours


In the right environments, meeting old friends and making new ones is easy.

Network While You Dine Around

The Dine Around hosted by our Reception Sponsors are the perfect way to get a taste for a destination.

"GRIF is a world class restaurant forum that brings top class industry stalwarts to speak, share and debate on today’s topics that matter thus creating and adding value to its delegates and their businesses. Networking is the cherry on the top."

Ravi Chandran, Managing Director, Marka PJSC